The Skin Formulary
Skincare is 90% marketing.
This is the other 10%.
The problem
Most skincare advice is marketing dressed up as science. Influencer content moves product. Brand copy sells the dream. Finding out whether something will actually work for your skin — based on what’s in it, at what concentration — is genuinely hard. The information exists. It just isn’t findable.
The approach
The Skin Formulary is an ingredient-first discovery tool. Instead of searching by brand or trend, you start with what you actually need. Browse research-backed ingredient guides. Filter products by what they contain. Compare like-for-like.
Building in public
This is a young project — deliberately so. I’m adding data, iterating on the product, and documenting the process as I go. If you want to follow along, I’m sharing the build on TikTok: the decisions, the dead ends, and what’s actually working.